Marketing Consultant Cover Letter

Your success in the role of marketing consultant depends on how well you know consumer behavior and the marketing process. Show this knowledge to a recruiter. You must be able to analyze trends and develop marketing strategies for campaigns.

Don't forget to change the recipient's name and company name for each cover letter you write! Take the time to learn the hiring manager’s name and personalize your letter by mentioning the company by name. Even better is if you can include an explanation of why you want to work at this specific company.

Your hard and soft skills should be in balance. Don’t just mention job related skills. Emphasis some of your interpersonal skills that will make you a good employee and team player.

Don’t make conclusions that aren’t yours to make like telling the employer that you are the most qualified applicant or that you are the best candidate for the role. You don’t know how many other applicants there are or what their qualifications are. Stay humble and keep your opinions to yourself. Simply do your best to sell yourself and leave all conclusions to the employer.

You should perfectly know the marketing requirements and understand the long-term goals of the employer. It will be great if you already have experience in successfully implementing the company's development program.

Don’t assume that spell check will catch all your errors. And don’t send your letter without running its content by a friend or mentor. You need to demonstrate excellent writing skills. Many employers view your cover letter closely and use it as a measuring stick of that applicant’s actual communications ability. Be sure to be concise when articulating your skills and experience.

A professional marketer is not always a successful consultant. To prove that you can combine both roles, look at the cover letter for the consulting position and study the content tips that catch the eye of the recruiter.